Hello, I'm Nick
I’m an entrepreneur, marketer, general manager and writer.
I’ve spent my career launching and growing businesses with unique, relevant and insightful thought leadership content.
I’m the author of The Future of Marketing, have my MBA from UC Berkeley’s Haas School of Business, and previously founded and ran two business intelligence startups - Useful Social Media and The Incite Group.
I am currently the Director of Thought Leadership for Salesforce.
What I Do
Thought Leadership At Salesforce
I'm currently responsible for Salesforce's corporate thought leadership program - creating and distributing content aligned to our corporate strategy and focused on three key topics: Artificial Intelligence, Equality and the Fourth Industrial Revolution.
I work with teams from across Salesforce, with partners from organizations like the World Economic Forum and PwC, and with our incredible customers to create engaging, unique content that amplifies Salesforce's key corporate messages.
See content I've created on my blog
The Future of Marketing
In 2015, my first book was published by Pearson. The Future of Marketing argued that enterprise marketing strategies must focus on authenticity, relevance and transparency to survive the age of the customer.
Featuring insight from CMOs of Bacardi, Xerox, Molson Coors, Aflac, One Medical Group and others, the book is now used by several MBA marketing courses across the USA.
Learn More About The Future of Marketing
The Incite Group
Between 2013 and 2016, I launched and ran the Incite Group. A business intelligence firm devoted to helping large corporations serve their customers better, we produced conferences, reports and video content for audiences in Europe and the USA.
I oversaw growth of over 100% YOY by virtue of our unique approach to business intelligence and an innovative, content-led marketing strategy. We counted executives from the majority of the Fortune 500 as customers.
Visit The Incite Group