My company has just released our first infographic - pulling together a variety of stats on corporate marketing trends and priorities right now.
The relationship between individual consumers and brands was changing before the advent of social media. Now, it seems those customers — comfortable with the new power they wield in the discussion around your brand—are expecting a better experience from the brands they interact with.
Some thoughts on how marketing - as a responsibility and a department - should evolve
I'm working on a book - on the future of marketing. It's my first book. Challenge number one is asking the right questions. So here are my first 13.
Investigating the difference in marketers' priorities and what agencies think marketers' priorities should be.