Nick Johnson

Brand Director interested in the future of marketing



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I'm Nick Johnson.

I'm the Brand Director for the Incite Group - a business media company I set up for FCBI to investigate the future of marketing. 

We run industry-leading conferences, publish independent research reports, and do primary research with senior executives at some of the largest brands in the world - and try to bring together the marketing community to map a path into the future of their discipline.

I'm also a published author, having written a book based on my research for Pearson. It's called The Future of Marketing: How to Survive and Thrive in the Age of the Customer. You can find out more about it here.

I'm an MBA candidate at the University of California, Berkeley's Haas School of Business, graduating at the end of 2016.