Business transformation, content marketing and strategy

How to measure the effectiveness of your content campaigns

In the run up to our first conference on Content Marketing, I moderated a fascinating discussion o measuring the effectiveness of content campaigns.

It's available for you to stream/download here.

It features 

  • Jeff Pundyk, VP of Global Content Solutions for the Economist
  • Ana VIllegas, Marketing Director for Dell
  • Reinhardt Schuhmann, Product Manager for Trackx
  • David Savoy, Digital Marketing & Strategy Director for Farmer's Insurance