How to measure the effectiveness of your content campaigns
In the run up to our first conference on Content Marketing, I moderated a fascinating discussion o measuring the effectiveness of content campaigns.
- Jeff Pundyk, VP of Global Content Solutions for the Economist
- Ana VIllegas, Marketing Director for Dell
- Reinhardt Schuhmann, Product Manager for Trackx
- David Savoy, Digital Marketing & Strategy Director for Farmer's Insurance